You and Osler Health – Independent, yet Interdependent
Most of us remember the corner hardware store. Then Home Depot and Lowes came to town, and, Ed’s Hardware was no more.
Ed simply could not compete with the big-box stores’ purchasing power, even though he could get you whatever you needed and show you how to use it like a pro – with a smile and a bit of chit chat at no added charge. He knew you and your family, often a generation or two back.
But, Ed’s gone, right?
Well, not really.
Ed built a confederacy of independent hardware stores called Ace Hardware. They made a common brand, took advantage of mass market purchasing power, and, delivered what the big box stores could not. Corner store access, quality and service at big-box prices.
Sound like Osler Health? Recognizable, competitive, and, standing for something the big box health systems can’t deliver. Quality. Caring, and, the physician equivalent of Ed.
Osler Health is the Ace Hardware of healthcare.
When you’re surrounded by superior forces in every way – hospital systems, mega-practices, retail clinics – all having more money, numbers and influence – Osler is asymmetric in our approach. Osler can never compete for the number of practices hospital systems and others accumulate – nor should we want to. But, we can compete for their patients.
The hospital systems brand their practices like cattle. The Osler Health brand certifies quality, capability and superior service.
Otherwise, the ability to compete effectively.